Platforms just put a target on raw AI

Platforms are about to get ruthless with AI content. They have no choice, because the “model collapse” you’ve been hearing about has begun.

If you’re a booster, this might make you sad. If you’re a creator, it might make you glad.

But if you’re a professional who relies on AI to do your content for you--thought leadership, LinkedIn posts, whatever--it should make your start considering your options.

Here’s the problem. The internet is now awash in AI slop. LLMs are ingesting it and training on it and, in the process, they’re getting worse: more boring, less helpful, more wrong, as they cast aside the “long tail” of human diversity in their relentless pursuit of average.

You may not have noticed the collapse (it’s more of a slow implosion) but platforms like Google and LinkedIn definitely have and they’re rolling out the countermeasures, because they know this issue isn’t aesthetic, it’s existential.

They and others have launched updates to contain the spread of AI content before it consumes them. Google totally overhauled its ranking system to target what it calls “scaled content abuse.” LinkedIn deployed a major algorithm change designed to detect and suppress AI posts and comments.

So that’s the new playing field. What’s your gameplan?

Go on prompting and posting pure AI content? You could, sure, but it’ll get buried by the algorithms.

Go back to hiring writers? That’s expensive (and you can’t be sure they’re not using AI themselves).

Or go the third way? Put a human in the loop. We’ll take your AI outputs and make them yours, with the original voice, viewpoint and added value that platforms now are begging for.

You’ll get the efficiency of AI and the visibility of human DNA.