AI fatigue is real, brand fatigue could be lethal

𝗘𝘃𝗲𝗿 𝗵𝗮𝘃𝗲 𝘁𝗵𝗮𝘁 𝗳𝗿𝗶𝗲𝗻𝗱? Pleasant, well-informed, loves to talk. But a bit off, kinda weird. You smile, you nod…you wish they’d go away.

We all have that friend these days: AI. And many of us are having that wish. We’re so over the creepy videos and the mechanical content.

And the marketing—it’s like eating a rice cake. Gartner reports that half of us now balk at companies whose marketing copy is clearly AI and two-thirds of us wonder if what we’re reading is even true.

𝗪𝗲’𝘃𝗲 𝗲𝗻𝘁𝗲𝗿𝗲𝗱 𝗮𝗻 𝗲𝗿𝗮 𝗼𝗳 “𝗿𝗲𝗮𝗹𝗶𝘁𝘆 𝘀𝗸𝗲𝗽𝘁𝗶𝗰𝗶𝘀𝗺.” Which is not good in general and is downright dangerous for brands, especially those that are “information-dependent” (like health, finance, legal services) or “high-trust” (like organic food, designer labels, baby products).

Luckily, there’s an alternative, a third way, so to speak: put a human in the loop. Use AI for the efficiency you need but add the personal touch that tells your customers you’re unique, you’re authentic. You’re you.